Second Wave BPO Cities in Philippines

It is interesting in countries where the BPO industry has taken off in the larger urban areas that there is an internal battle between cities within these countries.

This article highlights the competition in the Philippines.



Here is an example of one of the companies in these second wave cities.

Marketing Convergence

I came across and interesting poll from SLI Systems noting what industry insiders think of the effectiveness of different kinds of online marketing (e-mail, SEO/SEM, Podcasts, etc.). It seems clear to me that as all online media innovates on new channels to drive people to to sign up for a product or go to a website there is a necesity to augment this with a direct or virtual human touch point.

Companies invest millions and millions of dollars just to develop an eCommerce marketing budget. If these companies invested money in some of the traditional marketing options, tradeshows and telemarketing this budget's effectiveness would extend expotentially. Taking this further, five years ago people were looking at innovative marketing to support their traditional marketing activities such as Direct Mail. Now companies are retiring forms of traditional marketing, using an electronically driven marketing strategy and filling in the holes with more expensive labor intensive marketing (although there are cost-effective options).

2009 Possibilities

With cost cutting being a popular subject these days this article makes some interesting points on potential drivers for Outsourcing in 2009. Alsbridge, A Dallas based consulting firm, thinks that FX rates, risk aversion and increased cost cutting activities will lead to increased outsourcing in 2009.


While this article is mainly targeted at medium to large enterprises the same guiding principles influence smaller enterprises. A great Dallas based Business Process Outsourcing company for small and medium enterprises is Hit Rate Solutions .

Links

Some interesting articles I thought I would pass along.

• Obama's Expectations

• US HB-1 Visa Cutbacks

• 2009 Outsourcing - Trends to watch

www.hitratesolutions.com

Helpful Link

Here are some links with great outsourcing information across different verticals. Make sure to bookmark and comment on any particular ones that interest you.

b2btelemarketing.info
callcentercustomerservice.info
customerserviceoutsourcing.net
ediscoveryoutsourcing.com
inboundtelemarketing.info
k-p-o.info
nextlevelitservices.com
outsourcingcompanies.info
outsourcingservices.biz
processoutsourcing.org
telemarketingcompanies.info
telemarketingservice.biz
virtualassistantservices.biz
www.hitratesolutions.com

Helpful Links

Links:

• Business Process Outsourcing Defined -- http://en.wikipedia.org/wiki/Business_process_outsourcing

• Knowledge Process Outsourcing Defined -- http://en.wikipedia.org/wiki/Knowledge_process_outsourcing

• CRM Defined -- http://en.wikipedia.org/wiki/CRM
  

• Interesting Article on Virtual Microscopy -- http://www.azonano.com/news.asp?newsID=8450
  

• Potential Impact on Outsourcing on Obama's Win -- http://www.businessweek.com/globalbiz/content/nov2008/gb2008113_603572.htm

• Interesting article on the future of Salforce.com -- http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9118899&intsrc=news_ts_head