Tuesday, January 6, 2009

Charity Telemarketing

Interesting article in the New York Times.

http://www.nytimes.com/2008/12/31/nyregion/31charities.html?ref=nyregion


The question that never gets properly answered in these articles is what is the alternative. Every cause needs some form of marketing. Also, with current economic conditions in the US isn't domestic investment in private sector activity spurring growth and consumption. The tax deductible aspect of charitable donations would seem to fuel consumption even more. But I guess this neglects the main point that if you donate to a charitable cause you expect most of your money to go to the people that the charity is supposed to benefit from.

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