The ideas of crowdsourcing and virtual freelancers are becoming more popular it seems the traditional notion of individual behavior and firm behavior is starting to converge.
Sites like Elance, Guru and Odesk are providing avenues where individuals are able to bid on an equal playing field as firms. Obviously if an organization needs to scale the optimal choice is a firm but for individual projects on a short term project the individual might be a better fit due to the lack of bureaucracy and fixed costs.
With increasing globalization and the flattening that our technological innovations are providing it seems that this trend is unlikely to abate anytime soon.
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