Tuesday, June 30, 2009

Monday, June 29, 2009

Second Wave BPO Cities in Philippines

It is interesting in countries where the BPO industry has taken off in the larger urban areas that there is an internal battle between cities within these countries.

This article highlights the competition in the Philippines.




Here is an example of one of the companies in these second wave cities.

Sunday, June 28, 2009

Bad name for BPOs

This story is re-hashed time after time. BPO providers using training and employee-paid training as a way to reduce costs at the expense of general decency and moral obligations of the employer-employee relationship.



Feel free to weigh in on these subjects

Thursday, June 25, 2009

Ghana (the next Kenya?)



Interesting look at Africa BPOs sponsored by the World Bank.

Tuesday, June 23, 2009

BPO Venture Capital

Coming across this link you wonder what aspects of the BPO/KPO industry is drawing the most money in the VC community.

Apologies for the short post.

Monday, June 22, 2009

Different Views

With updates on the economic status of the world inundating the world population 24/7 here are two credible sources that take drastically different views on where the economy is headed. The important thing to remember is both of these sources are required to post daily. This pereptuates the cycle of the sheer number of reports forcing stories to change for no other reason than it is a new day and new news cycle.

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Saturday, June 20, 2009

Lead Marketing

Lead marketing term used to mean a person or business that might be interested in purchasing one's product or service therefore lead generation is the method of locating process of finding people or companies with a qualified interest in a particular product or service. It is substantial to every businesses' sucess. Companies need clients so they generate leads in order to look for interested prospects.

There are two kinds of leads:
Generic leads- are those that respond without reading the ad. It is not advisable to buy leads, therefore generic leads are impractical and low in quality.

Targeted leads- these are high quality leads and are considered to be the best leads as they respond to your advertisements and promotions.

Most companies need to invest their money wisely. They need to build their business by creating a good image for their products and make connections. t's important to create new leads. Profits can grow if customer base increases.

Online Lead Generation makes it easier to look for the right people.The internet, makes an effective tool for locating potential customers so owning a website is essential to creating fresh leads.One can gather information from interested prospects through newsletters, free updates and blogs.The web is essential to maintaning your efforts. Creating a lead generation plan is also integral into making the necessary step that brings potential clients to you and eventually turn them into practical leads. Organizing this way would effectively help you manage produced leads more effectively

Most business corportations and industries like insurance companies, office suppliers and education institutions turn to a lead generation company to get the information they need to generate sales, since most firms do not know how to make use of the information that they have acquired through websites, emails, telemarketing, publicity, and other promotional materials. They help you make the use of your ads by getting the word out and providing you lists of potential customers who are interested with the products or services that you offer. These lists include not only the names and home addresses but with their emails as well.

In order to achieve high sales rate with every received lead, one must improve both his marketing and sales skills, follow through it and close the deal. It's important to be able to realize and understand all aspects of lead generation before making a decision.
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Flexibility and determination in order to manage lead generation productively. Sucess lies in how you analyze and understand the whole process. One has to analyze and understand the whole process. Your ability to manage lead generation depends on your management abilities as well as how well you understand the process. You must be an example, teacher, motivator and coach for you lead generation team to have success

Sunday, June 14, 2009

Offshoring

Overseas outsourcing, or better known as Offshoring, involves the relocation of a firm's business process to another country. This term is very broad term that covers a variety of outsourcing processes and procedures. US companies have benefited from offshoring jobs to low cost countries where wages are typically lower. It has become a global business trend today and continues to increase rapidly.

Technology advancements in software tools, information technology and the web has made it possible and easier for companies to offshore and do business in other countries. Offshore companies offer various outsourcing services such as data entry, IT services, programming, call centers, BPO, relationship management, infrastructure, community management, medical transcription, operations and on-site services. It also includes communication and networking.

Most firms find it practical to employ offshored jobs as a way of lowering their costs. They have taken advantage of cheap labor in other countries, such as India, China and the Philippines. Low labor costs in other countries has made it suitable for IT companies, insurance and financial firms and other occupations such as journalism, law and medicine to offshore. Offshoring also helps them save time with regards to hiring, training and management of staff and allows them be flexible by contracting overseas agents to execute various business tasks. With offshoring, companies can gain an edge over their competitors.

There are many benefits and financial perks that comes with an offshored business. It has benefited not only major corporations but small organizations as well. The process not only extended their business and improved their marketing strategy but maximized their profits as well. Considering the number of advantages it offers, Offshoring will continue to expand and create an impact on the way we work and how we do business.

Sunday, June 7, 2009

Bacolod - Mascara 2009

With the upcoming Bacolod festival companies such as TelePerformance, TeleTech, Focus Pacific and Hit Rate Solutions should be taking active roles in putting a BPO stamp on this festival. The city is buzzing with anticipation about the possibilities.


Philippine Outlook

I would like to see this article written from a Philippine perspective. While the Philippines is consistently mentioned along India in the BPO industry it is still a very nascent market for KPO services. Will the Philippines continue to be second in line behind India bringing better quality and better service at a cheaper price or will they develop independent emerging KPO services where there Western Cultural familiarity and English fluency.

http://www.thehindubusinessline.com/ew/2009/06/08/stories/2009060850150400.htm