Friday, December 4, 2009

Bacolod, Philippines Telemarketing -- Up and coming?

With the Philippines becoming an increasing destination for American and European companies to bring their telemarketing activities it is clear that Bacolod is a player.

Competing with other cities in the Philippines such as Manila, Cebu or Iloilo, the lucrative aspects of telemarketing are starting to come to Bacolod.

Some of these companies are Hit Rate Solutions or Next Level IT Teleservices getting customers looking for Philippine telemarketing companies. We will be tracking these trends to see if they continue.

Thursday, October 1, 2009

Outsource Your Appointment Setting

Most salespeople I speak to face similar struggles. They know that cold calling is a time-tested, proven way to generate new business. They’ve been told since their careers began that telephone sales is a “numbers game”. They want to spend more time calling, but complain that about 90% of their time is spent calling contacts and phone numbers that will never become leads. Phone numbers are out of date. Prospects screen their calls and are never available. Gatekeepers stand in the way of their potential clients.

These issues are common to almost everyone who has made a career in business to business sales. These obstacles are common, but can be avoided by outsourcing your telemarketing and appointment setting projects.

Specialization

Outsourcing appointment setting will allow you to concentrate on high-value, pre-screened potential clients, while your telemarketer focuses on reaching large volumes of prospects. Successful sales representatives have found that handling telemarketing themselves comes with a high opportunity cost. Their time is simply too valuable to spend calling cold lists when they could hire a dedicated agent generate qualified sales appointments.

Low Cost

Global economic expansion has given birth to companies across the globe that can provide you with superior telemarketers at a lower cost than their American counterparts, in many cases, for under $10 per hour. Companies like Hit Rate Solutions allow clients to customize sales campaigns and self-manage their virtual sales representatives.

Be sure to ask if the telemarketing company will provide a US phone number to give the appearance that your virtual agent is calling from within the United States. Many companies will offer a unique phone number for your sales rep along with unlimited calling.

Getting Started

Once you have selected your outsourcing company, you are only a few steps away from launching your very own virtual telemarketing campaign! First, write a simple script that you would like your appointment setter to use while prospecting. Second, compile a list of companies or contacts you would like to target. Finally, send the information to your virtual sales representative. You might want to introduce yourself to the rep and discuss your strategy if you think it will help. You should now be ready to focus your time and attention on what you do best – closing sales!

For more information, please visit www.hitratesolutions.com

Derek is a management consultant specializing in outsourcing placements. He has consulted prestigious firms such as outsourcing services and call centers

Tuesday, September 8, 2009

India Telemarketing a Thing of the Past...?

With voice account outsourcing, especially lead verification, services moving to the Philippines one must ask himself if there is still any advantage moving there for telemarketing services.


http://www.bestsyndication.com/?q=20090821_telemarketing_companies.htm


Sites like outsourcetoindia.org like to boast about some of the advantages (mainly cost) of telemarketing from the Philippines. But these sites fail to mention that there is a cost competitive location that offer competitive prices for all types of services (lead verification, telemarketing, customer service and data entry to name a few).

Monday, July 13, 2009

Philippines an Official Heavyweight Contender

More and more of these stories keep on coming. When there is smoke there is fire and when BPO heavyweights the nod as BPO destination to compliment and not substitute with India then there this is definitely news.

http://www.mb.com.ph/articles/209411/rp-has-secured-its-place-outsourcing-space-according-top-bpo-players

This article is very informative but I would like to see some more


What's next in line...? KPO, LPO, Virtual Assistants

http://www.processoutsourcing.org

http://www.processoutsourcing.org

http://processoutsourcing.org

Sunday, July 5, 2009

Captive Center Spin-Offs

Taking financial considerations aside, this is an interesting development of industry leaders creating their own captive centers that foster the technical know how. Then selling them to established BPO/KPO players where they can focus on their core competencies, delivering service and trimming prices.

http://www.blogger.com/post-create.g?blogID=8666218355996021529

http://outsourcingservices.biz

Wednesday, July 1, 2009

Lead Gen

LEAD GENERATION


Lead generation is a marketing term used to mean a person or business that might be interested in purchasing one's product or service therefore lead generation is the method of locating process of finding people or companies with a qualified interest in a particular product or service. It is substantial to every business’s sucess. Companies need clients so they generate leads in order to look for interested prospects.

There are two kinds of leads:
Generic leads- are those that respond without reading the ad It is not advisable to buy leads, therefore generic leads are impractical and low in quality.

Targeted leads- these are high quality leads and are considered to be the best leads as they respond to your advertisements and promotions.

Most companies need to invest their money wisely. They need to build their business by creating a good image for their products and make connections. It's important to create new leads. Profits can grow if customer base increases.

Online Lead Generation makes it easier to look for the right people. The Internet makes an effective tool for locating potential customers so owning a website is essential to creating fresh leads. One can gather information from interested prospects through newsletters, free updates and blogs. The web is essential to maintaining your efforts. Creating a lead generation plan is integral. It’s a necessary step that a company should take as it that brings potential clients to them and eventually turns them into practical leads. Organizing this way would effectively help you manage produced leads more effectively

Most business corporations and industries like insurance companies, office suppliers and education institutions turn to a lead generation company to get the information they need to generate sales, since most firms do not know how to make use of the information that they have acquired through websites, emails, telemarketing, publicity, and other promotional materials. They help you make the use of your ads by getting the word out and providing you list of potential customers who are interested with the products or services that you offer. These lists include not only the names and home addresses but with their emails as well.

Relying on your marketing skills is not enough, it is also important to analyze and understand the whole process before making a decision. Identifying the importance and value of lead generation is essential to a business’s success.

Tuesday, June 30, 2009

Monday, June 29, 2009

Second Wave BPO Cities in Philippines

It is interesting in countries where the BPO industry has taken off in the larger urban areas that there is an internal battle between cities within these countries.

This article highlights the competition in the Philippines.




Here is an example of one of the companies in these second wave cities.

Sunday, June 28, 2009

Bad name for BPOs

This story is re-hashed time after time. BPO providers using training and employee-paid training as a way to reduce costs at the expense of general decency and moral obligations of the employer-employee relationship.



Feel free to weigh in on these subjects

Thursday, June 25, 2009

Ghana (the next Kenya?)



Interesting look at Africa BPOs sponsored by the World Bank.

Tuesday, June 23, 2009

BPO Venture Capital

Coming across this link you wonder what aspects of the BPO/KPO industry is drawing the most money in the VC community.

Apologies for the short post.

Monday, June 22, 2009

Different Views

With updates on the economic status of the world inundating the world population 24/7 here are two credible sources that take drastically different views on where the economy is headed. The important thing to remember is both of these sources are required to post daily. This pereptuates the cycle of the sheer number of reports forcing stories to change for no other reason than it is a new day and new news cycle.

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Saturday, June 20, 2009

Lead Marketing

Lead marketing term used to mean a person or business that might be interested in purchasing one's product or service therefore lead generation is the method of locating process of finding people or companies with a qualified interest in a particular product or service. It is substantial to every businesses' sucess. Companies need clients so they generate leads in order to look for interested prospects.

There are two kinds of leads:
Generic leads- are those that respond without reading the ad. It is not advisable to buy leads, therefore generic leads are impractical and low in quality.

Targeted leads- these are high quality leads and are considered to be the best leads as they respond to your advertisements and promotions.

Most companies need to invest their money wisely. They need to build their business by creating a good image for their products and make connections. t's important to create new leads. Profits can grow if customer base increases.

Online Lead Generation makes it easier to look for the right people.The internet, makes an effective tool for locating potential customers so owning a website is essential to creating fresh leads.One can gather information from interested prospects through newsletters, free updates and blogs.The web is essential to maintaning your efforts. Creating a lead generation plan is also integral into making the necessary step that brings potential clients to you and eventually turn them into practical leads. Organizing this way would effectively help you manage produced leads more effectively

Most business corportations and industries like insurance companies, office suppliers and education institutions turn to a lead generation company to get the information they need to generate sales, since most firms do not know how to make use of the information that they have acquired through websites, emails, telemarketing, publicity, and other promotional materials. They help you make the use of your ads by getting the word out and providing you lists of potential customers who are interested with the products or services that you offer. These lists include not only the names and home addresses but with their emails as well.

In order to achieve high sales rate with every received lead, one must improve both his marketing and sales skills, follow through it and close the deal. It's important to be able to realize and understand all aspects of lead generation before making a decision.
.
Flexibility and determination in order to manage lead generation productively. Sucess lies in how you analyze and understand the whole process. One has to analyze and understand the whole process. Your ability to manage lead generation depends on your management abilities as well as how well you understand the process. You must be an example, teacher, motivator and coach for you lead generation team to have success

Sunday, June 14, 2009

Offshoring

Overseas outsourcing, or better known as Offshoring, involves the relocation of a firm's business process to another country. This term is very broad term that covers a variety of outsourcing processes and procedures. US companies have benefited from offshoring jobs to low cost countries where wages are typically lower. It has become a global business trend today and continues to increase rapidly.

Technology advancements in software tools, information technology and the web has made it possible and easier for companies to offshore and do business in other countries. Offshore companies offer various outsourcing services such as data entry, IT services, programming, call centers, BPO, relationship management, infrastructure, community management, medical transcription, operations and on-site services. It also includes communication and networking.

Most firms find it practical to employ offshored jobs as a way of lowering their costs. They have taken advantage of cheap labor in other countries, such as India, China and the Philippines. Low labor costs in other countries has made it suitable for IT companies, insurance and financial firms and other occupations such as journalism, law and medicine to offshore. Offshoring also helps them save time with regards to hiring, training and management of staff and allows them be flexible by contracting overseas agents to execute various business tasks. With offshoring, companies can gain an edge over their competitors.

There are many benefits and financial perks that comes with an offshored business. It has benefited not only major corporations but small organizations as well. The process not only extended their business and improved their marketing strategy but maximized their profits as well. Considering the number of advantages it offers, Offshoring will continue to expand and create an impact on the way we work and how we do business.

Sunday, June 7, 2009

Bacolod - Mascara 2009

With the upcoming Bacolod festival companies such as TelePerformance, TeleTech, Focus Pacific and Hit Rate Solutions should be taking active roles in putting a BPO stamp on this festival. The city is buzzing with anticipation about the possibilities.


Philippine Outlook

I would like to see this article written from a Philippine perspective. While the Philippines is consistently mentioned along India in the BPO industry it is still a very nascent market for KPO services. Will the Philippines continue to be second in line behind India bringing better quality and better service at a cheaper price or will they develop independent emerging KPO services where there Western Cultural familiarity and English fluency.

http://www.thehindubusinessline.com/ew/2009/06/08/stories/2009060850150400.htm

Thursday, May 7, 2009

Skype For The Masses

With Skype potentially being spun off as an IPO this leaves call centers and business travelers anticipating more robust services. After recent changes in the their outbound services and what exactly is defined as "unlimited usage." Their should be a return focus to what their customers are actually looking for. In the end if Skype continues to develop niche applications, deliver better call quality and keep their prices low the sky is the limit.


Potential of Ebay to part ways and spin off Skype.



HRS

Wednesday, May 6, 2009

Need Inbound Support


Do you have a customer service or inbound need?

Are you looking for more cost effective methods to take incoming calls to your business?

Here might be a couple of options for you....


Tuesday, May 5, 2009

Monday, May 4, 2009

LPO for the Masses

Although this article is not the most in depth, it takes a fair view of the advantages and disadvantages of LPO (Legal Process Outsourcing).

LPO Article

Scanning press releases of Indian VC companies the LPO and KPO companies are the ones getting money these days. Below is another interesting article.

http://www.mynews.in/fullstory.aspx?storyid=18210

Wednesday, April 1, 2009

Virtual Assistant -- Good Price


This offer provides a great American managed services at low prices. In today's economic climate finding ways to increase productivity and lower costs is as important as ever.

Tuesday, January 13, 2009

Marketing Convergence

I came across and interesting poll from SLI Systems noting what industry insiders think of the effectiveness of different kinds of online marketing (e-mail, SEO/SEM, Podcasts, etc.). It seems clear to me that as all online media innovates on new channels to drive people to to sign up for a product or go to a website there is a necesity to augment this with a direct or virtual human touch point.

Companies invest millions and millions of dollars just to develop an eCommerce marketing budget. If these companies invested money in some of the traditional marketing options, tradeshows and telemarketing this budget's effectiveness would extend expotentially. Taking this further, five years ago people were looking at innovative marketing to support their traditional marketing activities such as Direct Mail. Now companies are retiring forms of traditional marketing, using an electronically driven marketing strategy and filling in the holes with more expensive labor intensive marketing (although there are cost-effective options).

Monday, January 12, 2009

Obama Stimulus Plan = Global Stimulus?

Most talk about the US stimulus plan has been focused on how it will help the American consumer, business and economy in general. Take this article from the International Herald Tribune.

http://www.iht.com/articles/2009/01/12/americas/cong.php

Not much news has been focused on how these effects could benefit the global economy in general. Not just export driven manufacturing outside of the US. But also BPO (Business Process Outsourcing organizations).

b-p-o.org

If US consumers increase their spending (or do not spend less), BPO companies will continue to see huge growth just from the Moore's law, the continuing saturation of BPO to smaller and smaller companies as well as the stimulus effect on Western Global Economies.

This could help large and small call centers alike. As consumers spend more large US corporations will not have to shrink operations and small and mediums sized US business will have a smaller default rate. This could help small BPO providers such as this call center.

Wednesday, January 7, 2009

Bacolod BPO Growth

Another sign that the Philippines will experience growth despite the gloomy world economic situation.

Bacolod BPO Growth

Tuesday, January 6, 2009

Charity Telemarketing

Interesting article in the New York Times.

http://www.nytimes.com/2008/12/31/nyregion/31charities.html?ref=nyregion


The question that never gets properly answered in these articles is what is the alternative. Every cause needs some form of marketing. Also, with current economic conditions in the US isn't domestic investment in private sector activity spurring growth and consumption. The tax deductible aspect of charitable donations would seem to fuel consumption even more. But I guess this neglects the main point that if you donate to a charitable cause you expect most of your money to go to the people that the charity is supposed to benefit from.

Monday, January 5, 2009

2009 BPO Consolidation

Two trends that have been mentioned on this blog before is the trend of Indian BPO providers moving more of their operations to the Philippines and increased consolidation of BPO providers. With the recent economic conditions it will be interesting to see how these two events play out.

I suspect that the short term appreciation of the US dollar will drive increased outsoucing in general but because real wages have flatlined in India that the flow of operations to the Philippines will also slow.

The announcement of the following all stock merger of Health Axis and BPO Management services is the first of many that will happen in 2009.
http://www.bizjournals.com/losangeles/stories/2008/12/29/daily18.html

Sunday, January 4, 2009

Sourcing Projects Across Destinations

Interesting release from Odesk .

This release states that the Philippines is getting better than average feedback scores for small outsourcing projects and is second behind India in total outsourcing providers. The interesting to note is the average hourly price for Filipino vendors. They are by far the most cost effective solution. Some of this has to do with the type of work being offered but their are obvious cost and quality synergies for sourcing there.

The following is a link to some Philippine Telemarketing Companies.

KPO Firms Not Immune to Downturn

This taken form a press release from Innodata Isogen.

Seems like not even KPO firms are immune from the the economic downturn. This KPO and ITS company with offices in several countries is laying off 260 employees for cost cutting reasons. While this is the exception to the rule in this industry and paltry when compared to the amount of employees being cut at large US financial services compaines it still illuminates that during dark times there sometimes is no industry that is immune.

For information on outsourcing opportunities you can visit this site.

Saturday, January 3, 2009

Mortgage Mods Re-Default Rate

Taken from the Department of Treasury - http://www.occ.treas.gov/ftp/release/2008-150a.pdf

This document state mortgage re-default rate is 55% in the first 90 days. This is a serious issue for the Fed and Treasury to consider when making policy decisions.

A place to learn about ways to be in contact with Mortgage Specialists:

http://qualitymortgageleads.net

BPO: Back to Basics

In recent years just like the world economy in general, outsourcing prognosticators have been declaring new and bold frontiers of process management enabling organizations to cut costs further along the supply chain and allowing better focus on core revenue generation activities. This trend maybe reversing. Along with deleveraging many companies want the most risk averse way to cut costs. For outsourcing in general this means simple call center processes . Back end will be the new trend for small and large organizations alike.

It will be interesting to see how venture capital entities focused on emerging market BPO/KPOs will react and how money will follow. Also, in 2008 there was wide agreement that BPO industry consolidation would continue. How the current economic crisis will impact these negotiations in terms of financing and changing strategic imperitives will change.

Maybe the only thing in the near future that will be sure to increase is the amount of uncertainty.

Friday, January 2, 2009

Philippine Currency Outlook Looks Good For US Companies

With growing concerns of dollar depreciation against large currencies it is interesting to see that there may be at least one destination where the dollar will continue to preserve its value.

For US companies looking offshore having to deal with the high turnover rates in India as well as increasing wages and costs, the Philippines is looking like an ever more enticing long term destination. Many companies are moving away from India for front end outsourcing services due to cost and service issues. Below is a good directory for locating these services:

http://b-p-o.org/

2009 Possibilities

With cost cutting being a popular subject these days this article makes some interesting points on potential drivers for Outsourcing in 2009. Alsbridge, A Dallas based consulting firm, thinks that FX rates, risk aversion and increased cost cutting activities will lead to increased outsourcing in 2009.


While this article is mainly targeted at medium to large enterprises the same guiding principles influence smaller enterprises. A great Dallas based Business Process Outsourcing company for small and medium enterprises is Hit Rate Solutions .